Brazil's betting sector to boost jobs, wages, economy in 2025
A new report prepared by LCA Economic Consultants for Cruz Consulting, commissioned by the Brazilian Institute of Responsible Gambling (IBJR) and the National Association of Games and Lotteries (ANJL), confirms that the regulated betting market has established itself as one of the most dynamic economic drivers in Brazil. The study reveals that, in 2025 alone, the industry generated more than 10,000 direct jobs and 5,500 indirect jobs, in addition to salaries well above the national average.
Regulatory growth and current operator map
The professionalization of the sector gained momentum after the regulation approved in 2024. While in 2022 there were barely 15 operators with active CNPJ, the ecosystem stabilized at 82 companies in 2025, a number considered exceptional for its level of competition.
Distribution by regions:
- Southeast: 66 operators (58 in São Paulo, 5 in Minas Gerais)
- Northeast: 13 operators (7 in Pernambuco, 5 in Paraíba)
The Northeast appears as the second most relevant region in the country, a phenomenon that researchers describe as “surprising” given the historical concentration of the market in São Paulo.
Investment and multiplier effect on the economy
According to data from the Federal Revenue Service, the sector recorded 7.5 billion reais in share capital contributed by the companies’ own partners. According to the economic modeling of the report, each real invested can generate up to 3.74 reais in additional demand for the Brazilian economy, a performance comparable to fintechs and major technology platforms such as Uber or iFood.
This volume of investment translated into potential demand close to R$ 28 billion in other productive sectors.
A labor market with better salaries and high demand for talent
The betting sector has consolidated itself as an important generator of qualified employment:
Employment and most demanded profiles
- 10,000 direct jobs
- 5,500 indirect jobs
- 47% of positions require higher education or technical specialization
The areas with the greatest growth are:
- Technology and cybersecurity
- Compliance and risk management
- Marketing and digital advertising
- Legal and administration
- Customer service (mandatory by law in all operators)
Salaries above the Brazilian average
Workers in the sector earn an average salary of R$ 7,000, more than double the national average of R$ 3,200 reported for December 2024.
Other relevant data:
- 42% earn more than 7 minimum wages (compared to 24.1% nationally)
- Only 13.4% earn between 0 and 2 minimum wages (national average: 35%)
The estimated annual impact on the wage bill exceeds R$ 460 million, in addition to R$ 87 million in social security contributions.
As Eric Brasil, one of the study’s leaders, pointed out:
“The illegal market does not generate employment, does not pay taxes, and does not contribute to the country’s development.”
Tax collection: how much does the sector contribute and how are the resources distributed?
Taxation of the regulated sector has a significant weight in various ministries:
Destination of Gross Revenue Tax (IRB) resources
- Ministry of Sports: R$ 1.6 billion (51.9% of its total budget)
- Tourism: R$ 1.2 billion allocated to online casinos (without legalized physical casinos)
By September 2025, federal revenue is projected at R$ 6.9 billion, composed of:
- PIS/COFINS: R$ 2.1 billion
- Inspection: R$ 127.6 million
- ISS: R$ 100 million
- IRPJ/CSLL: R$ 1.7 billion
The distribution of IRPJ was divided into:
- 50% Union
- 21.5% States
- 28.5% Municipalities
Adding all sources, federal and municipal transfers exceed R$ 9 billion.
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