FIRST named best sports betting provider at the EGR B2B Awards
FIRST.bet doubled down on its golden year in the B2B awards circuit, adding a recognition that carries significant weight for operators: the award for Best Sports Betting Provider at the EGR B2B Awards. This distinction, granted at the most relevant event in the iGaming business segment, comes after six industry awards since 2025 and consolidates the company's upward trajectory as one of the fastest-growing sports betting technology providers globally.
The EGR recognition is supported by very specific variables: portfolio growth rate, product performance under real market pressure, and demonstrated ability to operate in demanding regulated jurisdictions. Factors that FIRST.bet has leveraged as competitive advantages appear at the top of operators' minds: platform speed, deep localization, granular control, and sustained reliability during traffic peaks—precisely the characteristics the industry is scrutinizing in the run-up to the 2026 World Cup.
A weighty collection of awards
FIRST.bet's run in the awards circuit has been gaining sustained momentum since last year. The company garnered Sports Betting Supplier of the Year at the SBC Awards, Sports Betting Supplier of the Year at the EGR LatAm Awards, Client Satisfaction of the Year at the Starlet Awards, Client Satisfaction of the Year at the AffPapa LatAm Awards, and Sportsbook of the Year at CGS Recife. In 2026, it added the Individual Achievement Award at the EGR Europe Awards for its CEO Tom Light and recognition as Best Sports Betting Provider at BiS SiGMA South America.
The accumulation of distinctions serves as a barometer of the provider's position in an industry that has professionalized at an unprecedented speed. FIRST.bet already supplies over 75 operators worldwide, with more than 35 clients in Brazil, the hottest regulated market of the past year. This Latin American concentration makes the provider a key player in the new Brazilian ecosystem and strengthens its commercial discourse with operators evaluating joining the region's regulated framework.
SportOS, SnapBet, and GMFY as the backbone
The provider's technological core combines three products designed to integrate with each other: SportOS, its sportsbook operating system, SnapBet for more agile betting experiences, and GMFY as a personalization engine. This architecture aims to provide operators with a connected environment, designed to foster engagement, retention, and scalable growth, all within the same stack. The goal is to solve the most common pain point of the modern sportsbook: the cost and time of integrating disparate pieces.
Tom Light, CEO of FIRST.bet, defined the award as a reflection of the company's progress and the internal standards the team sets for itself. The executive insisted that sports betting technology must be proven under real conditions and not just in feature list presentations, a stance that aligns with the demand from operators who are increasingly sensitive to uptime, latency, regulatory traceability, and responsiveness to incidents during high-traffic events.
A read for Latin America
FIRST.bet's growth also draws a clear map of the current Latin American landscape. The region has become the main driver of regulated sportsbook adoption, with Brazil leading the way, Peru with a scheme underway, Colombia consolidated, and Argentina with jurisdictions in full deployment. Operators starting in these markets seek partners capable of supporting local regulatory, fiscal, and sports particularities without losing speed. FIRST.bet's seventh industry award since 2025 confirms that the corridor of technology providers specializing in regulated LatAm markets continues to gain weight within the global industry.
Tags: FIRST.bet, EGR B2B Awards, sportsbook providers, Tom Light, LatAm sports betting, regulated Brazil, FIRST, Sports, Sportsbook