FIRST.bet and ADI Predictstreet partner for prediction markets
ADI Predictstreet and FIRST.bet announced a strategic alliance to expand regulated prediction markets in Latin America. The collaboration combines ADI Predictstreet's proprietary infrastructure with FIRST.bet's B2B sports betting platform and its network of regional operators, and expands the operator's offering beyond traditional sports betting to include one of the fastest-growing categories in fan engagement. With a presence in Latin America, Europe, and Africa, FIRST.bet brings the distribution, localization, and regulated market expertise needed to scale across multiple jurisdictions.
Leveraging ADI Predictstreet's status as an official prediction market partner for the FIFA World Cup 2026, the alliance will launch with a prediction hub for the tournament. Through this hub, fans in the region will be able to participate in markets covering matches, teams, players, and key moments, with real-time sentiment analysis and collective intelligence that, according to the companies, transforms fans from passive spectators into active participants throughout the competition. The hub is supported by ADI Chain, the company's institutional-grade digital infrastructure, designed to support millions of simultaneous users, and will allow participation with both traditional payment methods and compatible cryptocurrencies, all powered by a football intelligence engine based on over a decade of tournament data.
Dimitrios Psarrakis, CEO of ADI Predictstreet, stated that Latin America represents one of the most promising growth opportunities for regulated prediction markets, and that FIRST.bet's regulatory presence and operator relationships make it the ideal partner to expand their technology in the region. He also noted that the World Cup offers the perfect stage to test a long-term infrastructure that will allow fans to interact with the sport in new ways in the coming years.
Tom Light, founder and CEO of FIRST.bet, added that prediction markets are one of the most engaging ways to interact with sports and that the World Cup proved to be the ideal time to bring them to Latin America on a large scale. The alliance, he said, allows them to expand their offering to operators beyond sports betting with a tournament-ready prediction product, powered by ADI Predictstreet and available through the FIRST.bet platform.
The announcement adds to ADI Predictstreet's portfolio of alliances, which includes Fanatics Markets, DAZN, Kalshi, Matchbook, and BetConstruct. For both partners, the launch represents a first step, and with the World Cup as the initial stage, they plan to extend their participation in prediction markets to other venues and competitions.
Tags: FIRST.bet, ADI Predictstreet, prediction markets, Dimitrios Psarrakis, Tom Light, 2026 World Cup, FIRST, Sports, Sportsbook