GANHEI returns to FIRST.bet as a technology partner in Brazil
GANHEI has returned to FIRST.bet as its sports betting technology partner in Brazil, renewing the relationship between both companies as the operator strengthens its offering for Brazilian players. The alliance grants GANHEI access to the provider's fully managed betting platform, which combines competitive pricing, extensive live and pre-match market coverage, localized trading, and the performance required for the country's high-volume betting environment.
The provider already powers a wide range of operators in Brazil, an experience that, according to the company, translates into a platform proven in real local conditions, from traffic peaks and the demands of live betting to the technical and regulatory requirements of the market. The renewed partnership allows GANHEI to shape the platform around its own brand and customers, while relying on the provider for the underlying technology, trading, and operational support.
Tom Light, founder and CEO of FIRST.bet, stated that Brazil is one of the most demanding sports betting markets in the world, with players who compare odds, expect speed and depth, and do not tolerate a poor live experience, and suggested that GANHEI's decision to return is an endorsement of the company's product. For his part, Raul Oliveira, CEO of GANHEI, emphasized that Brazilian players expect competitive odds, speed, stability, and a robust live product, and stated that the alliance provides him with the product and flexibility needed to offer a more robust experience and support their next stage of growth in a market where product performance directly impacts player acquisition and retention.
Tags: I won, FIRST.bet, Tom Light, Raul Oliveira, FIRST, Sports, Sportsbook