Pragmatic Play boosts LatAm presence via Black Label deal
Pragmatic Play, a leading content provider for the iGaming industry, announced a multi-product agreement with Black Label that will significantly expand its distribution in the regulated Latin American market. The partnership will integrate the provider's premium portfolio, which includes slots, live casino, and virtual sports, into the Black Label platform, giving regulated operators in the region direct access to its catalog.
With this integration, iconic titles such as Gates of Olympus and Sugar Rush, as well as popular crash games High Flyer and Spaceman, will be available to all Black Label partner operators in Latin America. The proposal aims to strengthen the offering of local online casinos with high-performing content already established in other markets.
Black Label presents itself as a 360-degree online gaming experience and a turnkey integration platform for launching or scaling digital casinos. It is specifically designed for Latin America, operates in Spanish, and positions itself as a technological partner aligned with the regulatory and commercial needs of one of the fastest-growing regions in the sector.
Víctor Arias, Vice President for Latin America at ARRISE, Pragmatic Play's strategic partner, highlighted that the region continues to be one of the most dynamic and fastest-growing in the industry. According to the executive, adding the Black Label platform, with its local roots, allows Pragmatic Play to accelerate its regional deployment and consolidate its position among the leading providers in the regulated Latin American market.
Roberto González, General Manager of Black Label, emphasized that the incorporation of Pragmatic Play's multi-product portfolio represents a milestone for the platform. He assured that the solution was built specifically to meet the needs of Latin American operators and that having high-performance content reinforces the value proposition they deliver to their commercial partners.
The agreement is part of a broader strategy by Pragmatic Play in Latin America, which in recent years has combined new infrastructure, localized content, and a series of agreements with operators focused on personalization and speed to market. The region is consolidating itself as one of the most relevant growth areas for major B2B providers, in a scenario where Brazil has already entered its regulated market phase, Colombia is consolidating its leadership, Peru is advancing with its current framework, and Mexico is preparing for a cycle of strong expansion linked to the 2026 World Cup.
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