Zitro adds its catalog to the Betano platform in Colombia
Zitro Digital, the online division of global gaming provider Zitro, announced an alliance to add its portfolio of slots and video bingo to the Betano platform, Kaizen Gaming's iGaming brand, in the regulated Colombian market. According to the company, this integration strengthens its presence in the country and represents a new step in its growth strategy in the region, by incorporating titles that have already proven their performance in both land-based casinos and the online channel into the operator's offering.
The company anticipated that the collaboration in Colombia is part of a broader strategic plan between both companies, with the aim of extending the alliance to other Latin American countries throughout the year and bringing proven content to some of the region's fastest-growing regulated markets. In this way, the agreement aims for the developer's library to reach a broad and consolidated player base.
Zitro Digital CEO, Michael Bauer, stated that the collaboration with Betano in Colombia represents an important step to expand the catalog's reach through key operators in the region, and emphasized that the most relevant aspect of the agreement is its scope, as it is not a launch in a single market but the beginning of a joint expansion in several Latin American countries. The executive added that the company is confident that its games will be well-received by Betano players and that joint growth will continue in the coming months.
Tags: Zitro Digital, Betano, Kaizen Gaming, Colombia regulated market, Gaming, Slots & RNG