EGBA reports €18 billion in online GGR from its members
The European Gaming and Betting Association published its Annual Activity Report for 2025, highlighting the sustained growth of the European online gambling market despite challenges arising from increased tax burdens and greater regulatory restrictions in several markets. Collectively, the gross online gambling revenue of its members reached 18 billion euros, a 34 percent increase year-on-year.
The report compiles the association's main achievements and offers a market overview based on aggregated data from its nine member operators, which are estimated to have accounted for approximately 30 percent of regulated online gambling GGR in Europe during 2025. By the end of the period, members held 401 online gambling licenses across 22 jurisdictions, a 25 percent increase from the end of 2024, and recorded 275.3 billion euros in bets, with a year-on-year growth of 28 percent.
Casino games generated 48 percent of the total GGR, followed by sports betting with 46 percent, while poker accounted for 3 percent and other categories, such as bingo, virtual betting, esports, and event betting, made up the remaining 3 percent. Within sports betting, pre-match bets represented 63 percent of the GGR. Winnings paid to customers increased by 27 percent to 257.3 billion euros, although the return-to-player rate decreased from 93.7 to 93.4 percent, allowing the industry's combined operating margin to grow slightly, from 6.3 to 6.6 percent.
The association's sustainability report also reflected progress in its members' initiatives and, for the first time, included information on their tax contribution to European economies. The entity also highlighted the approval of the first European standard on online gambling harm indicators, an initiative it had proposed in 2022, and the launch of the Commitment to Responsible Influencer Marketing, developed in conjunction with the European Advertising Standards Alliance.
During 2025, the association expanded its membership to nine full operators with the incorporation of Tipico, which joined Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, and Super Technologies. It also welcomed Yaspa as a new associate member and strengthened its secretariat with three professionals in public policy, regulatory affairs, and institutional relations with the European Union. Its Secretary General, Maarten Haijer, described the period as a historic year in several aspects, with the most influential edition of European Safer Gambling Week, the approval of the first European standard on harm indicators, new rules for influencer marketing, and progress in implementing its anti-money laundering guidelines. Haijer added that Finland's transition to a multi-licensing market represents a significant advance that they had been pushing for some time and confirms their position that competitive and regulated markets are the most effective way to protect consumers and combat the illegal market.
Tags: European Gaming and Betting Association, Maarten Haijer, online gambling in Europe, Gross Gaming Revenue, EGBA Europe 2026