Once deploys scratch cards for 2026: premium, omnichannel
The Official State Bulletin formalized the instant lottery offer for the first quarter. The strategy divides the portfolio into three price ranges, aiming to capture everything from impulse purchases to players seeking immediate million-dollar prizes.
The Official State Bulletin (BOE) started this Monday with the commercial roadmap of one of the gaming giants in Spain. The Secretariat of State for Social Rights formalized ONCE's offer for the start of 2026, validating an aggressive bet on Instant Lottery that seeks to cover every inch of the market.
The resolution leaves no doubt about the organization's strategy: saturation and omnichannel presence. The products will be available simultaneously in the traditional physical format (scratch cards), at point-of-sale terminals (POS), and through the online channel, ensuring that the gaming experience is identical at the street kiosk or on the mobile screen.
A menu for every budget
The catalog approved for this first quarter divides the offer into three investment levels, surgically designed for different consumer profiles:
- The entry-level range (€0.50 and €1): High turnover, low-cost products such as "7 de la Suerte" or "La Araña de la Suerte." They are intended for impulse purchases, taking advantage of small change from other transactions.
- The "Core" business (€2 and €3): This is the hard core of the offer. Here are concentrated the most popular mechanics, highlighting multiplier families ("X10," "X20") and titles with aspirational hooks like "Sueldo de tu Vida" (Salary of Your Life).
- The VIP segment (€5 and €10): The strongest bet. The BOE confirms the validity of major licenses such as "Monopoly" (physical and electronic) and high visual impact products like "Mega Millonario" and "Rasca Platinum," aimed at players seeking strong emotions and immediate high-value prizes.
Endorsed by the Permanent Commission of the Protectorate Council, the regulation also clarifies that games launched in previous years will maintain their commercial validity unless expressly revoked, guaranteeing a continuous and varied stock in the largest sales network in the country.
Tags: Spain, Spain lotteries, ONCE Spain