Pragmatic Play launches Candy Rush, its new slot from the saga
Pragmatic Play is once again betting on its confectionery universe with Candy Rush, a new slot machine that the studio launched on May 28 as part of its global catalog. The game is built on a 7x7 grid with a cluster pays system, a mechanic that rewards clusters of five or more horizontally or vertically connected symbols, and which the provider has been perfecting since the Sugar Rush saga, one of its most recognized franchises in regulated markets.
The differential hook lies in the multipliers that can occupy regions of up to 7x7 within the board. Each marked block starts at 2x and doubles with each winning cascade, up to a ceiling of 128x. This logic carries over to the free spins round, which is activated by landing between three and seven scatters in a single play and awards between ten and thirty spins. During the bonus, each spin guarantees at least one multiplier on the grid, a design decision that reduces perceived variance and aims to sustain the gaming session.
The studio also incorporated a Super Free Spins mode that triggers randomly. In this instance, the guaranteed multiplier covers the entire grid, a variant with high visual and mathematical impact designed for segments that value the possibility of extraordinary prizes. Pragmatic Play also maintains the bonus buy system in jurisdictions where it is permitted, a feature that has become central to the provider's premium slots offering.
The choice of the confectionery theme responds to a precise commercial analysis. The Sugar Rush line, with its various iterations, showed retention levels above the catalog average, especially in Latin American markets where Pragmatic Play concentrates a growing part of its business. Candy Rush joins this conceptual family without cannibalizing previous titles: it changes the grid, modifies the multiplier mechanics, and offers a lighter visual atmosphere, which makes space in the casino lobby to coexist with Sugar Rush 1000 and Sweet Rush Bonanza.
For Latin American operators, the launch comes at a time of accelerating slot consumption in Brazil, Colombia, Peru, Argentina, and Chile, markets where Pragmatic Play has signed key distribution agreements in recent months. With the regulated Brazilian sector now fully operational, providers with broad catalogs and recognizable mechanics have an advantage in securing positions in lobbies. Candy Rush reinforces this momentum and provides another argument to a provider industry that is fighting for every inch of screen in a region that has consolidated as a strategic priority.
Tags: Pragmatic Play, Candy Rush, online slots, LatAm slots, game release