Liga MX signed Polymarket as an official partner in the United States
Liga MX confirmed a strategic alliance with Polymarket and Genius Sports to make the prediction market platform the official and exclusive partner of Mexican football in the United States. The agreement covers the main tournaments organized by the league, including the Campeón de Campeones, and will begin operating from the 2026-27 season, with kickoff scheduled for July 2026.
The scope of the agreement and included tournaments
The agreement incorporates all tournaments organized by Liga MX, which includes Apertura, Clausura, and the match between the winners of both competitions. Prediction markets linked to Mexican football will only be available to authorized users in US territory, in line with the regulatory framework governing Polymarket in that country. The operation aims to capitalize on the enormous appeal of Liga MX among the Latino community and football fans in the United States.
Genius Sports as the technical backbone of the operation
Genius Sports will provide official data and information exchange services to support the integrity of the markets linked to the Mexican competition. The company will be responsible for the data infrastructure that underpins the operation of Polymarket's products. For José Romano, Commercial Vice President of the Mexican Football Federation, the alliance will allow new digital experiences to be brought closer to league fans in one of the most relevant markets for Mexican sports.
Polymarket and Genius Sports' perspective
Ari Borod, President of Sports Business Development at Polymarket, highlighted that Liga MX is one of the most followed football leagues in the world and that the combination with Genius Sports' infrastructure will ensure transparent and reliable markets. Mark Locke, CEO of Genius Sports, emphasized that the collaboration reflects the growing importance of having official and verified data, both for building robust products and for sustaining sports integrity in the face of major international events.
Prediction markets, sports, and a debate reaching LatAm
The signing is part of a global trend. LALIGA closed a similar agreement with Polymarket weeks ago, and AFA signed another with Kalshi this week for the 2026 World Cup. For regulated markets in Latin America, the consolidation of predictive markets in sports raises regulatory questions about the boundary between traditional betting and financial instruments. Brazil, Colombia, and Argentina have already begun internal debates to define how to frame these products, in an ecosystem where football functions as a central vehicle for digital entertainment and prediction consumption.
Tags: Mexico, Liga MX, Polymarket, prediction markets, Genius Sports, pending review