Pragmatic Play goes live across two Logrand digital brands in Mexico
Pragmatic Play has signed a multi-brand deal with Logrand Entertainment Group, expanding into two digital operations simultaneously. Vivento.mx and Jubilee.mx, the Mexican group's online casino brands, are integrating the provider's slots catalog—featuring titles such as Gates of Olympus and Sweet Bonanza among the additions—as well as its live casino portfolio.
The scope of the deal is what sets it apart from a standard integration. The agreement is multi-brand and multi-vertical, meaning a single negotiation rolls out two product verticals across two distinct commercial fronts within the same group. On the live casino side, this includes localized tables and game show formats such as Gates of Olympus Roulette and Money Time—content tailored specifically for a Spanish-speaking audience rather than merely translated.
On the operator's side, the move is backed by an infrastructure that was not born digital. Logrand has over twenty years of experience in the Mexican entertainment industry, having built both a land-based and online presence through an ecosystem combining an extensive catalog, proprietary platforms, and an increasingly tailored player experience, brand by brand. The agreement with Pragmatic Play is part of a sustained strategy of investing in technology and content.
Statements from both parties highlighted the current momentum of the market. Sharon McHugh, Director of PR at Pragmatic Play, pointed to a significant opportunity in a regulated Mexican market that, she noted, continues to mature. Eduardo Peláez, Director of Online Business at Logrand, emphasized how complementary the partnership is, stating that the provider's portfolio complements the strength of Jubilee.mx and Vivento.mx while reinforcing their commitment to enhancing the player experience with content that the Mexican market recognizes as its own.
Mexico is the online gambling market with the oldest regulatory framework in Latin America, with licenses granted under the Ley Federal de Juegos y Sorteos and its regulations, administered by the Secretaría de Gobernación, making it a market where local operators typically have land-based roots rather than digital origins. Pragmatic Play is a casino content provider that distributes slots, live casino, bingo, and virtual games to operators in regulated markets, while Logrand Entertainment Group is a Mexican entertainment group with land-based casino operations and proprietary digital brands.
Tags: Mexico, Pragmatic Play, Logrand, online casino, Gaming, Live Casino