RubyPlay expands Mexican market reach through Codere Online deal
B2B developer RubyPlay has taken a firm step in its 2026 growth roadmap by announcing a key alliance with Codere Online. This strategic collaboration aims to boost the casino offering in Mexico, the second most relevant market in Latin America, by integrating a catalog that stands out for its mechanical innovation and its ability to adapt to local preferences.
Through this integration, Codere users in Mexico will be able to access emblematic titles such as J Mania Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever Deluxe SE. RubyPlay's proposal is not limited to its own catalog but introduces a multi-layered content ecosystem that includes productions from its associated studios, such as Koala Games and Mad Hat Games. This structure allows operators to diversify their portfolios with greater agility, responding dynamically to the consumption trends of the modern player.
An ecosystem designed for diversification and performance
The incorporation of games from Koala Games, one of the studios with the most traction within the RubyPlay network, brings high-impact titles such as Voltage Blitz Rapid and Voltage Blitz Vortex. This studio-based approach allows Codere Online to strengthen its strategy in Spanish-speaking markets, relying on a constant flow of releases that ensure long-term retention and engagement.
Dima Reiderman, CCO of RubyPlay, commented: “Partnering with Codere Online represents a significant milestone in our expansion in Mexico and Latin America. The operator's strong brand recognition and extensive customer base make it the ideal partner to reach even more players in the region.”
“Through our studio-based ecosystem, which includes Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online's evolving strategy in Mexico and Latin America,” the executive emphasized.
For its part, Codere's product management values this integration as a substantial improvement in the quality and variety of its platform.
Sarit Adania, Casino Product Director at Codere Online, stated: “RubyPlay's high-performing titles, through their impressive content ecosystem, will become a significant addition to our online casino offering in Mexico.”
“By integrating content from RubyPlay and Koala Games, we seamlessly diversify our game portfolio and continue to deliver the engaging and premium experiences our players expect,” she concluded.
Tags: Ruby Play, Gaming, Slots & RNG