DraftKings sportsbook & casino now in Spanish for Hispanic market
DraftKings took a new step in its expansion and personalization strategy by enabling a comprehensive experience in Spanish within its Sportsbook & Casino app, a feature that responds to the sustained growth of the Spanish-speaking audience in regulated markets such as the United States and Ontario.
The company confirmed that the update has already begun to be implemented for an initial group of users and will be progressively rolled out to the rest of the customer base in the coming weeks. Users who have their devices set to Spanish will automatically see the interface translated when opening the app after the update, without needing to make additional configurations.
“Spanish-speaking customers are a growing segment within our ecosystem,” said Corey Gottlieb, Chief Product Officer of DraftKings. “Incorporating a native Spanish experience improves navigation, creates greater comfort, and expands our accessible market. We are committed to building the most authentic and personalized product in the industry.”
A comprehensive product in Spanish
The new version will progressively cover the entire user journey, including:
- registration and account creation,
- navigation within the sportsbook and casino,
- viewing of markets and betting content,
- promotions and bonuses,
- customer support with service in Spanish,
- Responsible Gaming tools, linguistically adapted.
DraftKings specified that both iOS and Android already allow downloading the app with the renewed interface.
A move aligned with a growing Hispanic base
Various studies indicate that more than 41 million people speak Spanish in the U.S., according to the U.S. Census Bureau, and they represent one of the segments with the highest adoption rates of mobile entertainment and digital services.
The company seeks to capitalize on this trend with a more accessible offering for a market that, according to Nielsen, shows a sports participation rate 33% higher than the general average.
DraftKings: a giant in expansion
The launch comes at a time of strong growth for the brand. According to the financial results published in Q3 2025:
- annual projected revenues exceed USD 4.1 billion,
- its monthly active user base grew 17% year-over-year,
- and its gross margin improved supported by greater technological efficiency and regulatory expansion.
Additionally, DraftKings maintains an estimated 31% share of the online sports betting market in the U.S., only slightly surpassed by FanDuel, according to Eilers & Krejcik Gaming.
With the incorporation of the Spanish language, DraftKings aims to consolidate its reach in one of the demographic groups with the greatest growth potential in North America, reinforcing its personalization strategy in an increasingly competitive industry.
Tags: United States, DraftKings, DraftKings Spanish