Soft2Bet headlines as principal sponsor of NEXT Summit NY 2026
The organization NEXT.io has officially confirmed that Soft2Bet will once again assume the role of Main Sponsor at NEXT Summit: New York 2026. The event, which will take place on March 10 and 11 at the exclusive Convene space in Brookfield Place, marks the third consecutive year of a strategic alliance that has consolidated as a fundamental pillar for the debate on regulated markets in the United States.
This event is recognized as one of the first major gatherings on the annual calendar for iGaming and sports betting in North America. More than 1,500 professionals are expected to participate, with a strong presence of founders, directors, and C-level executives. The technical agenda will address the most critical challenges of the current industry, including the evolution of regulatory frameworks, merger and acquisition (M&A) strategies, and the generation of sustainable value in complex jurisdictions.
Executive participation and strategic vision
Soft2Bet's collaboration transcends visual sponsorship to integrate deeply into the academic content of the summit. Andrew Cochrane, the firm's Chief Commercial Officer, will lead a keynote presentation where he will share his more than two decades of experience in commercial transformation and international expansion. For his part, David Yatom Hay, the company's General Counsel, will contribute his vision in a panel discussion focused on player interaction from a legal and regulatory perspective.
Pierre Lindh, co-founder and CEO of NEXT.io, commented: “Reaching our third year as a Soft2Bet partner speaks volumes about the strength and stability of this relationship.”
“We grew together, we expanded together, and we share the same conviction that significant industry progress is based on collaboration, not just visibility. Soft2Bet consistently presents itself with vision, ambition, and a genuine commitment to the advancement of the industry, which is precisely what NEXT Summit: New York represents.”
Cochrane also emphasized the importance of this link as a driver of transparency for the sector:
“Our alliance with NEXT.io is based on alignment, not just sponsorship. We share the conviction that sustainable growth in regulated markets is based on open dialogue, transparency, and collaboration across the entire ecosystem.”
“Supporting NEXT Summit: New York for the third consecutive year reflects our commitment to contributing to the long-term development of the industry, bringing together operators, providers, and regulators to exchange perspectives and raise standards together,” he stressed.
Technological expansion in the North American market
Soft2Bet continues to drive its global growth supported by its innovative Motivational Engineering Gaming Application (MEGA), a tool that uses advanced gamification to improve user retention. Its dominant presence at the New York event underscores the company's priority interest in the US market and emerging verticals, which will have a dedicated space in the program under the name NEXT Focus.
Tags: Soft2Bet, Sports, Sportsbook