Lottery and regulated gaming accumulated $677 million in 2025
The National Directorate of Lotteries and Quinielas of Uruguay confirmed that the Uruguayan Lottery and games administered by regulated private concessionaires, such as Supermatch and official quinielas, accumulated bets totaling USD 677 million during 2025. This figure represents a 5.3 percent growth compared to USD 628 million in 2024 and reflects a recovery in in-person consumption despite the advance of online gambling without a local license.
Within the product mix, Supermatch accounted for almost 29 percent of bets and remains the dominant brand in the regulated Uruguayan market. Quiniela came in second with 27 percent, while Tómbola, 5 de Oro, and Quiniela Instantánea each occupied a similar range close to 13 percent. Except for 5 de Oro, all games in the regulated catalog attracted more bets than the previous year.
The report also revealed the slow decline of the traditional Uruguayan Lottery, which contributed just 3 percent of the total volume. This is relevant data for policy design, as it exposes a transfer of consumption towards more dynamic products with higher draw frequencies, without regulated gambling losing overall weight. The aggregate growth is sustained by fast-paced formats and authorized sports betting.
The DNLQ also commissioned a study from the Usina de Percepción Ciudadana, which provides a snapshot of online behavior. 32 percent of young people between 18 and 29 who say they participate in gambling exclusively choose online platforms, while another 17 percent alternate between virtual and in-person. Six out of ten online platform users admit knowing that this activity is illegal in Uruguay, and 50 percent were in favor of opening the market with strict state control regulations. Operators such as bet365, PokerStars, Betsson, 1xBet, and bwin lead the recognition ranking among the surveyed public.
For Latin America, the Uruguayan picture serves as a case study. A small market, with a long regulated tradition and highly competitive in the in-person sector, shows how young people migrate to the online channel even if it is illegal, and how, at the same time, the idea of regulating instead of prohibiting gains strength. This is the same dilemma faced by Argentina, Paraguay, Chile, and Ecuador in their own legislative processes, and the DNLQ data provides concrete ammunition for an increasingly quantitative debate.
Tags: Uruguay, Montevideo, Uruguay gambling regulation, Uruguayan Lottery, Supermatch, LatAm market data