Eeze partners with Apuestas Royal for LATAM expansion
Eeze, a B2B online casino provider specializing in Live Casino content and custom games, announced the signing of an agreement with operator Apuestas Royal to strengthen its deployment in the Latin American market. The alliance incorporates the provider's entire catalog of live games into the operator's ecosystem and opens the door to joint growth in one of the most dynamic regions in the sector.
The agreement will allow Apuestas Royal players to access Eeze's complete offering, which includes its Chroma Key technology, the live game Fusion Roulette, the game show Fortune Drop, the Eeze+ gamification suite, and the brand's slot portfolio. The integration aims to add immersion and differentiation to the operator's offering in an increasingly competitive online market.
Maximiliano Ramos, Eeze's Director of Partnerships, highlighted that adding Apuestas Royal is another important step in a sustained expansion strategy in Latin America. According to the executive, the region continues to show a growing demand for high-quality Live Casino experiences and gamification formats that allow operators to retain their player base.
From Apuestas Royal, Sai Garcia, Operations Manager, emphasized that the incorporation of Eeze's content significantly strengthens the operator's offering. The company seeks to position its platform as one of the most complete in the market, with a mix of slots, live casino, and loyalty mechanics specifically aimed at an increasingly sophisticated regional audience.
For Eeze, the alliance is part of a roadmap aimed at consolidating its presence in key regulated markets in the region. The company has been expanding its distribution network with agreements with local platforms and operators, in a strategy that combines its own content, technological integrations, and a differential proposal focused on live formats.
This move comes in a context where Latin America is consolidating itself as one of the biggest growth hubs for iGaming globally. With Brazil in its regulated market phase, Colombia leading in maturity, Peru advancing with its licensing, and Mexico preparing for a cycle of strong expansion linked to the 2026 World Cup, B2B providers with adapted local catalogs and solid Live Casino offerings are positioned as key allies for operators in the region.
Tags: Royal bets, Latin America, live casino, online casino, Gaming, Live Casino, Eeze, Apuestas Royal