Apple Sports launches in 36 LatAm markets, covering SA leagues
Apple has announced a massive expansion of its free Apple Sports app, which as of today is available in 36 additional countries and regions across Latin America and the Caribbean. This update represents a milestone for football fans in the region, as the platform now incorporates detailed tracking of major South American leagues for the first time. Among the new competitions added are Argentina's Liga Profesional de Fútbol, Brazil's Série A, Chile's Primera División, Colombia's Primera A, Ecuador's Serie A, and Peru's Primera División, allowing users to access results and statistics for their local teams with the speed and simplicity characteristic of the brand's ecosystem.
The app has been designed to offer a highly personalized and agile experience. Users can place their favorite leagues and teams at the center of the interface, facilitating navigation between real-time scores, confirmed lineups, and performance statistics. Additionally, Apple Sports allows users to organize the display order of leagues on the home screen, ensuring that the most relevant information for each fan always appears at the top. This expansion brings the total number of countries where the app is available to 80, solidifying the tool as an essential sports data hub for iPhone, iPad, and Mac users.
One of the platform's strengths is its integration with native iOS features. Through "Live Activities," fans can receive constant updates directly on their iPhone lock screen and Apple Watch, without needing to open the app. Likewise, the "Game Card Sharing" feature allows for easy sharing of match details, while customizable widgets extend information about favorite teams to the home screens of multiple Apple devices. With this move, the company aims to build loyalty among the passionate Latin American sports audience by offering a cutting-edge technical tool that combines official data with intuitive usability.
Among the new countries that now have access to the official download in the App Store are Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela, in addition to a long list of Caribbean and Central American nations. For operators and industry analysts, the arrival of Apple Sports with regional league data provides a new layer of visibility for South American sports, integrating the statistics of these leagues into one of the world's most influential technological ecosystems.
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