Insider — CDP & CRM

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Insider: Omnichannel Orchestration and Predictive Personalization for iGaming

Insider has established itself as one of the most comprehensive customer engagement platforms in the market, offering a solution that allows iGaming operators to orchestrate personalized experiences across more than 12 native channels. Its proposal is based on unifying data silos through an integrated Customer Data Platform (CDP), which facilitates the creation of 360-degree user profiles. For a betting or casino operator, this means being able to connect behavior across the web, mobile app, email, SMS, and even messaging channels like WhatsApp in a coherent and seamless user journey that maximizes engagement and reduces churn.

Insider, a marketing technology provider established in 2012 and headquartered in Istanbul, Turkey, specializes in omnichannel orchestration and predictive personalization within the iGaming sector. The company's core offering is a customer engagement platform designed to help operators unify customer data across various touchpoints. This integration aims to address data fragmentation by centralizing information into a Customer Data Platform (CDP). The platform facilitates the creation of a comprehensive user profile, which is then utilized for delivering personalized experiences across more than 12 native channels. For iGaming and betting operators, this capability extends to coordinating customer interactions across web, mobile applications, email, SMS, and messaging platforms such as WhatsApp. The objective is to construct a unified and consistent customer journey that enhances user engagement and minimizes attrition. Insider operates under certifications including ISO 27001, GDPR, and SOC 2 Type II, indicating compliance with specific data security and privacy standards. The company's focus remains on providing a solution that integrates data management and user interaction tools to support customer retention and engagement strategies for businesses within the regulated iGaming market.
Insider - Technical Sheet
Founded2012
HQEstambul, Turquía
CountryTurquía
LicensesISO 27001, GDPR, SOC 2 Tipo II
Webhttps://insiderone.com/

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