Braze — Engagement & Retargeting

BrazeAI™ Decisioning Studio and Predictive Retargeting

What gives Braze a distinct competitive edge in 2026 is its Decisioning Studio, powered by the integration of OfferFit technology. Instead of a marketer setting up manual "if A, then send B" rules, BrazeAI™ agents use reinforcement learning to autonomously decide:

• The Optimal Channel: Identifies whether the user is more likely to convert after a push notification or an email.
• Intelligent Timing: Sends the message at the exact minute the user typically interacts, with 5-minute precision.
• Dynamic Offers: Personalizes the discount or incentive for each individual based on their churn risk and lifetime value (LTV), avoiding burning margin on users who would convert anyway.

Orchestration in Canvas and Personalization with Liquid

Braze understands that in 2026, retargeting must feel like a conversation, not harassment. Its orchestration tool, Canvas, allows for the design of complex flows that adapt instantly if the user changes their behavior on the web or app. Additionally, its BrazeAI™ Liquid Assistant enables marketing teams to write advanced personalization code (Liquid) using natural language, making it easy for every message to include product recommendations, names, and specific contextual data in seconds. With headquarters in New York and a global presence spanning from São Paulo to Singapore, Braze solidifies its position as the technological backbone for brands seeking absolute relevance in every interaction.