Heap Analytics — Testing & Ux Tools

Product analytics platform automatically capturing every user interaction to enable retroactive analysis without prior setup.

Heap Analytics, a San Francisco-based firm established in 2013, provides B2B product analytics solutions. The company operates within the broader marketing technology category, specializing in testing and UX tools. Its core offering is a Software as a Service (SaaS) platform designed for product analytics, which distinguishes itself by automatically capturing comprehensive user interaction data. This capability allows for retroactive analysis of user behavior without requiring prior event tagging or configuration, addressing a common challenge for businesses seeking to understand digital product engagement. The platform's primary functionalities include automatic data capture, which forms the foundation for its analytical capabilities. This automated collection mechanism enables clients to retrospectively analyze user events, providing insights into historical user journeys and interactions without the need for foresight in data collection planning. Another key product feature is user journey mapping, which illustrates how users navigate digital interfaces, highlighting common paths, points of friction, and successful conversion flows. These tools are designed to provide a detailed understanding of how users interact with a product, informing iterative improvements. Heap Analytics holds a SaaS Product Analytics Authorization and maintains several certifications pertinent to data security and privacy. These include SOC 2 Type II, GDPR Compliant status, and ISO 27001, underscoring adherence to recognized standards for managing customer data. While headquartered in the United States, Heap Analytics serves a global market, with a particular focus on clients in the US and Europe. The company, which employs between 200 and 500 individuals, targets businesses seeking to leverage detailed behavioral data to optimize their digital products and user experiences.

Heap Analytics - Technical Sheet
Founded	2013
HQ	San Francisco, California, Estados Unidos
Country	Estados Unidos
City	San Francisco
Employees	200-500
Licenses	SaaS Product Analytics Authorization
Certifications	SOC 2 Type II, GDPR Compliant, ISO 27001
Products	Automatic data capture, Retroactive event analysis, User journey mapping
Email	hello@heap.io
Web	https://heap.io