Kambi — Risk & Trading

Kambi — Risk & Trading logo

Kambi: Risk Management Powered by the "Network Effect"

Founded in 2010 (following its spin-off from Unibet), Kambi has perfected one of the most sophisticated Risk & Trading infrastructures in the industry. Its proposition is based on the power of its global network: by managing risk for dozens of Tier 1 operators, Kambi's system detects suspicious betting patterns or "smart money" on one brand and instantly applies that protection to all other network partners. For a risk management team, this means having a proactive shield that learns in real-time from millions of transactions, ensuring that the operating margin is protected against betting syndicates long before they attempt to target a specific operator.

Empowering the Trader: TPP and Dynamic Profiling

What gives Kambi a distinct competitive edge is its Price Differentiation Tool. By 2026, its trading tools will allow operators to move away from uniformity and adjust their own prices and risk levels independently, without losing the support of Kambi's centralized liability management. Its Player Profiling system is one of the most accurate in the industry, categorizing users through behavioral algorithms that distinguish between high-value players and bonus abusers or arbitrageurs. This enables surgical segmentation where exceptionally high betting limits can be offered to VIP players without exposing the company's balance sheet.

Stability and Compliance in Highly Regulated Markets

Kambi understands that risk management is inseparable from regulatory compliance. Its trading platform integrates top-tier Integrity Monitoring tools, collaborating with international bodies to ensure a clean betting environment. The engine's ability to process instant settlements and handle extreme traffic peaks—such as those experienced during NFL events or the World Cup—ensures that the operator never loses control of its liabilities. With an impeccable track record of technical stability and licenses in the most demanding markets in the US and Europe, Kambi solidifies its position as the institutional-grade trading partner par excellence.

Kambi - Technical Sheet
Founded2010
HQSilema, Malta
CountryMalta
LicensesUKGC, MGA, EE. UU., Ontario (AGCO), ISO 27001
Webhttps://www.kambi.com

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Frequently Asked Questions

What is Kambi and why is it considered the leading B2B sportsbook globally?
Kambi is a leading B2B sports betting technology provider, renowned for its modular and scalable platform that powers operators worldwide. Its global prestige is based on the robustness of its technology, the breadth of its market offerings, and the accuracy of its data and risk management. They offer a complete solution that allows operators to focus on marketing and customer acquisition, while Kambi handles the technical and operational complexity of the sportsbook, ensuring a high-quality user experience and reliable performance.
What is Kambi and what B2B sportsbook business model does it offer to betting operators in Europe and LATAM?
Kambi is a leading B2B sports betting solutions provider, offering a comprehensive and modular platform to operators in Europe and Latin America. Their business model focuses on delivering cutting-edge technology, including data, odds, and risk management tools, enabling their clients to launch and operate their own sportsbooks. This includes a fully managed service, from initial setup to ongoing support, adapting to the specific regulations of each market.
How does the Kambi platform work: automated trading, risk management, available markets, and sports coverage?
Kambi's platform is characterized by its sophisticated automated trading and advanced risk management tools, which ensure competitive odds and efficient risk balancing for operators. It offers comprehensive sports coverage, encompassing thousands of events and leagues globally, from the most popular sports to niche markets. The platform provides a wide range of pre-match and in-play betting markets, ensuring an attractive and diversified offering for bettors.
What sports markets and bet types does Kambi cover: pre-match, live, parlays, and special bets?
Kambi offers comprehensive coverage of sports markets, encompassing thousands of daily events across a wide range of popular and niche sports. Their platform supports pre-match betting with competitive odds and a wide variety of markets. They particularly excel in live betting, with real-time odds updates and a dynamic experience. They also allow for the creation of complex parlays and offer an extensive selection of special and proposition bets, providing users with a complete and engaging betting experience.
What is Kambi's business model for operators: licensing, revenue share, and trading support included?
Kambi operates under a flexible business model that adapts to the needs of each operator. Generally, it offers a structure that combines a licensing fee for the use of its platform with a revenue share agreement, where Kambi takes a percentage of the revenue generated by bets. This model aligns Kambi's interests with the operator's success. Additionally, its comprehensive service package typically includes robust trading and risk management support, which is crucial for maintaining the sportsbook's competitiveness and profitability.
Which clients does Kambi have and in which countries do they operate: DraftKings, Unibet, Rush Street, and LATAM operators?
Kambi boasts a world-class client portfolio. Its most prominent partners include industry giants like DraftKings and Rush Street in North America, and Unibet in Europe. In Latin America, Kambi has significantly expanded its presence following the regulation of key markets such as Brazil (from January 2025) and Colombia, collaborating with local and international operators to offer high-quality sports betting experiences tailored to the specific characteristics of each country.
How does Kambi integrate with an operator's PAM platform: API, unified wallet, and implementation time?
Kambi facilitates seamless integration with operators' Player Account Management (PAM) platforms through its robust APIs. This integration enables a unified wallet, where player funds are centrally managed for sports betting and other gaming products, enhancing the user experience. Implementation time varies depending on project complexity and the operator's existing infrastructure, but Kambi strives to offer efficient processes and reasonable timelines for a quick go-to-market.
What experience does Kambi have in LATAM and which operators in the region use its platform?
Kambi has a growing and established presence in Latin America, adapting its offerings to the specific characteristics of local markets. Its experience in the region has been strengthened with regulation in countries like Brazil and Colombia. Prominent operators in LATAM that trust Kambi's technology include Rush Street Interactive (BetRivers) in Colombia and Brazil, and other key players seeking a top-tier sportsbook solution. Its platform is designed to meet the demands of Latin American bettors, with localized offerings and optimized performance.
What to evaluate when buying sports betting software like Kambi?
When deciding to purchase sports betting software like Kambi's, it's crucial to evaluate several factors. First, adaptability to current and future regulations is key. Second, the range of sports markets offered and content localization for the Argentine public, including popular sports like football and motorsports. Third, the platform's scalability and stability to handle traffic peaks. Fourth, integration options with local payment methods. Finally, technical support and assistance with risk management are fundamental to ensuring the sportsbook's success and profitability.
What advantages does Kambi offer over other B2B sports betting providers for operators looking to operate in Spain?
For operators looking to launch or improve their sports betting offering in Spain, Kambi offers several advantages. Its platform is designed to comply with the strict regulations of the Spanish market, ensuring legal conformity. It provides a superior user experience with customisation tools and extensive sports coverage tailored to local preferences. Furthermore, its advanced risk management and automated trading allow operators to optimise their margins and compete effectively in a demanding market like Spain.

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