CRM Manager

Position Description: The job holder is responsible for the planning and execution of the user retention strategy. The primary function involves optimizing the customer lifecycle through the implementation of automated communication flows and advanced database segmentation to mitigate Churn Rate. Professional Experience: A minimum of 3 to 5 years of experience in Marketing or CRM departments within the online gaming industry is required. Proven track record in maximizing Life Time Value (LTV) is essential. Requirements & Competencies: Solid knowledge of automation platforms such as Optimove or Braze. Analytical capacity for interpreting operational KPIs and familiarity with data integration from PAM (Player Account Management) platforms.