IPLyC of Misiones trains its agents on WhatsApp
The Provincial Institute of Lottery and Casinos of Misiones (IPLyC), the gaming regulator in that Argentine province, offered a training session to its network of lottery agents with the aim of helping them increase their sales through WhatsApp. The workshop, titled "How to Sell Better with WhatsApp," was the third training session IPLyC conducted in collaboration with the marketing agency Trending Topic.
The session was attended by IPLyC's Coordinating Manager of Operations, Strategy, and Development, Rossana Marín, Games Manager, Jorge Raimondi, and Commercialization Manager, Omar Irrazabal. According to the agency's representative, Silvio Leguía, the decision to focus this workshop on WhatsApp came after delving into Instagram's opportunities in the first two meetings.
Leguía explained that the objective was to show agents how to professionalize their operations a bit more, especially how to leverage tools that not everyone knows about, which allow for automating tasks such as catalogs, links, welcome messages, and broadcast messages, thereby saving work. The idea, he pointed out, is for them to continue operating as they have been but in a more efficient way that improves their productivity, and he expressed confidence that the material provided would serve as a permanent reference resource.
Tags: IPLyC of Misiones, Trending Topic, Silvio Leguía, sales via WhatsApp