Almost 3rd Brazilians bet online, by income & politics
New research from the consultancy Genial/Quaest has put figures to the reality of iGaming in the South American giant, revealing that 29 percent of citizens over 16 years old are already part of this market. The study, which included a sample of 2,004 interviews conducted during the second week of April 2026, shows that the vast majority of the population, 71 percent, still remains outside these digital platforms. With a margin of error of two percent and a confidence level of 95 percent, these data offer a precise X-ray of how betting has integrated into the daily lives of Brazilians, showing significant gaps depending on the profile of each user.
Analyzing the data by gender, it is observed that male participation is considerably higher, reaching 33 percent, while among women the figure drops to 21 percent. Curiously, the study debunks the myth that it is an exclusive activity for the youngest, as both the 35 to 59 age group and those over 60 record 30 percent participation, slightly exceeding the 27 percent observed among those aged 16 to 34. In geographical terms, adoption is most intense in the southern region of the country, where it reaches 37 percent, followed by the southeast with 29 percent and the northeast with the lowest rate of 25 percent.
Socioeconomic profile and the weight of education in gambling
Income level is positioned as a determining factor, with the largest volume of bettors concentrated in middle-income sectors. Those earning between two and five minimum wages lead the statistics with 32 percent, surpassing both higher-income segments (26 percent) and those with lower economic capacity, who register 24 percent participation. This data suggests that the Brazilian middle class sees digital platforms as a more frequent entertainment or investment option than other social strata.
Likewise, educational level directly influences user behavior. Individuals with complete secondary education show the highest participation rate at 31 percent, followed by those with higher education (28 percent) and, finally, those with only primary education (24 percent). These figures reflect a correlation between access to technology and educational level when adopting new online gaming modalities.
Beliefs and political affinities as indicators of behavior
The survey also sheds light on differences according to the religious beliefs and ideological inclinations of the respondents. While 34 percent of Catholics claim to bet on sports platforms, the percentage among evangelicals drops significantly to 23 percent. This disparity could be linked to the institutional positions of different churches regarding gambling, which directly impacts the habits of their followers.
On the other hand, on the political front, the results show an interesting cross-section between ideology and gambling habits. Supporters who identify with Jair Bolsonaro record the highest level of participation at 33 percent, closely followed by independent citizens with 31 percent. Meanwhile, supporters of Luiz Inácio Lula da Silva show a rate of 26 percent, while other political segments are at similar levels between 25 and 27 percent. These data suggest that the profile of the current Brazilian bettor has cultural and political nuances that go beyond simple sports interest.
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