Altenar strengthens its sportsbook with Player Tags and new tools
Altenar has unveiled a new set of updates for its sportsbook product, focusing on personalization, campaign automation, and operational flexibility. The company described the launch as a direct response to the growing demand from operators for increasingly segmented environments with less manual intervention in commercial campaigns.
The centerpiece of the package is Player Tags, a tool that allows operators to gain fine control over audience segmentation and campaign management. Tags can be created, edited, and assigned in bulk, opening up the possibility of modeling complex profiles in just a few steps. Each set of tags can be integrated with modules such as Bet Cards and Boosted Odds so that promotional offers appear, in real-time, calibrated for each player segment.
The new version also expands the capabilities of Bet Builder, one of the most used features by bettors in mature markets. The company improved promotional automation and added tools that facilitate the creation of differentiated experiences according to each user's profile, with faster configuration logic for operators' commercial teams.
Nikos Zygouris, Sportsbook Product Director at Altenar, stated that flexibility remains the core of development. According to the executive, the company continuously monitors player behavior, operator needs, and market trends to ensure that the platform evolves in areas that generate the most value. The idea is that each update provides a tangible return for retention and acquisition teams.
For Latin America, where Altenar has been signing agreements with operators in Argentina, Brazil, Peru, and Chile, the package arrives with a clear tactical purpose. The region is experiencing a period of strong competition for player share, and marketing teams need tools that allow them to execute hyper-personalized campaigns without adding operational burden. Player Tags and the Bet Builder improvements align with this understanding and strengthen the provider's offering in markets where sports betting is still in full expansion.
Tags: Altenar, Sportsbook, Player Tags, Bet Builder, LatAm iGaming Technology, Sports, Sportsbook