Altenar, provider of Sportsbook, eSports, Risk and Trading

A global B2B sportsbook built from Isle of Man

Altenar's roots go back to 2011 with the founding of BetInAction Software, the technical predecessor of the current commercial brand, which was formalised under the Altenar name in 2014. The house operates from its central headquarters in Douglas, Isle of Man, under legal entity Altenar Software Limited, with a second regulated entity in the United Kingdom (Altenar Technologies Limited, UKGC account 53306). The commercial model is 100% B2B and the proposition concentrates on a single product family: sportsbook, without dispersing into casino or adjacent verticals. That sustained specialisation over more than a decade explains the technical depth of the product and the cadence with which the house has been adding certifications, awards and regulated markets at the pace the segment demands.

Six global offices with specific hubs for LatAm

The operation is distributed across six offices combining the Isle of Man head office with Malta, Thessaloniki (Greece), Brazil, Uruguay and additional presence in other European locations. The team base grew steadily to exceed 800 employees in 2024 versus the 700+ reported in previous cycles, a hiring pace that accompanies regulatory expansion. The choice to open offices in Brazil and Uruguay during 2024 was strategic to provide local support to Latin American operators and to manage certification processes before Brazilian SPA and other regional regulators with on-site team instead of remote operation from Europe.

Core sportsbook with regulated coverage and managed service

The flagship product is the sportsbook in fully managed modality, combining event feed, risk management, trading services and odds generation under vendor responsibility. This structure is useful for operators who do not want to build or maintain their own trading desk, a frequent profile among LatAm operators who just obtained a licence and need to start operating in months rather than years. The sportsbook complements with bet builder tools, cash-out and granular configuration per market so the operator adjusts the grid, limits and margins according to its commercial strategy. Coverage spans major global events with emphasis on sports prioritised by geography, a necessary adjustment for markets where Argentine football, Brazilian basketball or Central American baseball exceed the standard European grid in handle.

Live betting and Bet Cards as recent differentiators

The live betting product is the piece the house positions as a differentiating pillar of recent cycles, with specific recognition at SiGMA South Asia 2025 as Best live betting product. In parallel, during 2025 Altenar launched Bet Cards, a bet display format designed for mobile that simplifies the casual player's decision and increases conversion in flows where the traditional odds grid can be overwhelming. SiGMA Euro-Med 2025 and SiGMA East Europe 2024 recognised the house as Most innovative sportsbook feature, a recognition that validates the product innovation cadence. In the retail channel the house executed a significant upgrade of betting terminal software in 2025, consolidating its omnichannel proposition for operators with physical networks.

Turnkey, White-label and Retail as deployment modes

The commercial proposition articulates in three main deployment modes according to the operator profile. Turnkey Sportsbook is the shortest path for an entrant that needs to launch complete operation without building each piece separately. White-label Sportsbook delivers a complete platform with operator branding, including commercial and operational support. Retail Solution covers the physical network with terminals, cashier and agent management for operators with historical land-based channel. The combination allows the vendor to serve very different operator profiles without forcing the complete stack, a flexible model that facilitates entry into markets where the operator prefers to maintain control over PAM, casino or payments and only integrate the betting engine.

Virtual Sports, V-Play Football Brazil and certified RGS

In April 2025 Altenar obtained Brazilian certification for sportsbook, RGS (Remote Gaming Server) and virtual sports, positioning itself among the first accredited providers in the country under the framework of Law 14,790/2023. The virtual sports piece complements with V-Play Football Brazil, a product launched in 2025 in collaboration with Inspired and EstrelaBet specifically designed for the Brazilian football audience. The house additionally integrates virtual sports from renowned providers through its RGS, opening the content grid for local operators 24/7. An additional 2025 launch was the MLB technology offering for operators who want to go deeper in American baseball, relevant both for the North American market and for Central American and Caribbean audiences where the sport has significant weight.

More than 50 licences in regulated jurisdictions

The regulatory backbone covers more than 50 regulated markets. In Europe the house operates with MGA Type 2 B2B licence in Malta, UK Gambling Commission with account 53306, plus active licences in Italy, Spain, Portugal, Denmark, Sweden, Greece, Romania Class 2, Bulgaria, Estonia, Lithuania and others. In North America it holds AGCO Ontario registration. In LatAm it operates with licences in Colombia (since 2016, first regional licence), Peru with technological platform homologation since 2020 and Brazil with 2025 certification. In Africa it adds manufacturer licence in South Africa (WCGRB). The vendor holds ISO certification with verifiable number 239970, and the Legal and Compliance teams received the Legal Team and Compliance Team of the Year award at Global Regulatory Awards 2024.

LatAm expansion with base in Brazil, Peru, Colombia and Uruguay

The LatAm operation is one of the vendor's strongest points and one of the differentiators against European competitors who serve the region from Malta or London. The first regional milestone was the sportsbook licence in Colombia in 2016, followed by Peru homologation in 2020 and a significant partnership with ApuestaTotal in 2022, today one of the operators with highest volume in the Peruvian market. In Brazil the house integrated with EstrelaBet through Inspired for the V-Play Football Brazil launch, and the 2025 certification before SPA enables direct operation with other regulated market authorised operators. The offices in Brazil and Uruguay provide 24/7 local support with a team including dedicated LatAm Sales Manager and technical profiles for implementation in regional time zone.

Consolidated awards and sector recognition

Altenar is one of the B2B providers with the highest recent accumulation of regional and global recognitions. In LatAm specifically it won Best Sportsbook Supplier of the Year at SBC Awards Latinoamérica 2023, 2024 and 2026, a three-year streak that positions the vendor as segment regional reference. SiGMA Americas 2023 named it Best Sports Betting Provider of the Year, SiGMA Americas 2025 and SiGMA Brazil 2026 Best Online Sportsbook Provider. As organisation, SiGMA Europe 2025 and 2026 and SiGMA Africa 2024 recognised it as Best Workplace, a relevant data point for technical talent retention. BEGE Awards granted Platform of the Year in 2023 and 2024, Vixio Global Regulatory Awards 2024 recognised Outstanding Contribution to Sports Betting Integrity, ENADA Rimini 2024 awarded Best Innovative Product and CEE Awards 2024 placed it as Runner-up Sports Betting Technology.

Which operator fits best

The profile that gets the best return with Altenar is the operator who wants a sportsbook from a pure specialist, not a secondary vertical within a multi-product platform. The LatAm operator who values local presence in Brazil and Uruguay, Coljuegos licence active since 2016, Peruvian homologation and recent Brazilian certification, without depending on a vendor serving the region from Europe, also fits. The entering operator finds in Turnkey Sportsbook and White-label two fast launch routes without building their own trading desk, while the mature operator can integrate only the sportsbook over its existing platform. On the other hand, operators looking for an all-in-one stack with casino, poker and payments under the same contract must complement Altenar with other vendors, given that the house deliberately concentrates on sportsbook and does not add those verticals to the main bundle.