Betby wins best esports provider at SiGMA Europe 2026
Betby confirmed another award in its international showcase by winning the Best Esports Provider award at the SiGMA Europe Awards 2026. The ceremony, held at the Casino Maltese in Valletta, brought together a large part of the global iGaming ecosystem and became a new validation for the B2B provider's commitment to esports as a growth vertical.
The recognition falls directly on Betby.Games, the proprietary platform that the company consolidated as a central piece of its sportsbook offering. The solution integrates more than 35 titles, offers scalable event coverage, a wide range of markets, and an architecture designed for each operator to adapt the experience to their target player without relying on generic feeds.
Part of the provider's message aims to differentiate its esports strategy from the traditional offering. Betby has been incorporating localized titles that open specific markets, including eKabaddi and eVaquejada for the Brazilian public. The latter, based on a typical discipline from northeastern Brazil, illustrates how the firm seeks to anchor the esports segment in cultural codes specific to each region and not solely in global franchises.
The award concludes a consistent series of accolades. The company has received five distinctions in six months, including Best Esports Product at the SiGMA South America Awards, Best Marketing Campaign of the Year at the EGR Europe B2B Awards, and recognitions as a breakthrough company. This accumulation projects a brand image based on a vertical that many providers are just beginning to explore in depth.
Leonid Pertsovskiy, CEO of Betby, defined the award as a reflection of the team's sustained work. "Winning the Best Esports Provider award at the SiGMA Europe Awards is another proud moment for Betby and an important recognition of the work our team continues to do," said the executive, who highlighted the component of continuous investment in localization and portfolio depth.
The provider's consolidation in esports has a direct impact on the Latin American scene. Brazil, Mexico, Colombia, and Argentina are among the markets with the highest growth in esports betting in the region, and operators seek to differentiate themselves with localized content to attract a younger and more digital player base. For SOFTSWISS, Pragmatic Play, BGaming, and the rest of the providers competing in the same segment, Betby's offensive sets a new competitive standard in the fight for Latin American market share.
Tags: Malta, Valletta, Betby, SiGMA Europe Awards, Esports betting, Esports iGaming, B2B iGaming providers, Gaming, Esports