Altenar brings its recipe for scaling sportsbooks to SBC Summit Americas
Altenar confirmed its role as a sponsor of the SBC Summit Americas 2026 and will arrive at the event with a proposal aimed at operators who need to grow quickly in regulated markets in North, Central, and South America. The company will use the gathering to showcase how it combines proprietary trading, flexible architecture, and short implementation times, three attributes that have become non-negotiable in a region where competitive pressure continues to rise.
Altenar's sportsbook is designed to sustain scalable growth without sacrificing operational stability. The company emphasizes that its platform combines robust risk management, the ability to adapt quickly to regulatory changes, and agile deployment that allows operators to launch products within competitive timelines. This flexibility has positioned it as a recurring partner for emerging brands and established players in regulated jurisdictions, where technical and compliance complexity is high.
Altenar's offices and support teams in Brazil and Uruguay play a central role in its regional strategy. From these bases, the firm offers local risk management, trading, and commercial support services, a key component for operators who need to resolve incidents during LatAm hours and understand the specific characteristics of local players. The company recognized long ago that these are not markets that can be managed remotely from Europe.
In North America, the main challenge lies elsewhere. Customer acquisition has become costly, and competition among regulated sportsbooks has driven up the cost of each conversion. Altenar responded with a battery of product updates designed to improve acquisition, engagement, and retention, focusing on providing operators with tools that reduce per-user costs without sacrificing experience quality.
Diego Salas, Sales Director at Altenar, summarized the company's approach by stating that the Americas are not a single market but a set of very different environments, each with its own challenges. According to the executive, the priority is to understand what partners face and respond with the appropriate solution, supported by accumulated experience and constant technical updates. C-level executives, the sales team, and account managers will be present at the event, while senior sales manager Frederico Caputi will participate on Wednesday, June 10, in a panel on the Latin America Regulation and Compliance Stage, with meetings available at booth 534.
For Latin America, Altenar's commitment reflects the growing maturity of the regional B2B sportsbook. With Brazil entering its first full cycle of a regulated market, Mexico pushing reforms, and countries like Peru, Colombia, Chile, and Argentina adjusting provincial and national frameworks, operators are looking for partners capable of moving at the regulatory pace without slowing down their commercial roadmap. SBC Summit Americas is shaping up to be a strategic showcase to define which providers will accompany this next stage in emerging markets that are no longer just a promise.
Tags: Altenar, B2B sportsbook, SBC Summit Americas 2026, LatAm betting technology, player acquisition, Platforms, Sports, Sportsbook