Altenar integrates Opta data to expand football betting markets
The sports betting solutions provider Altenar has announced a strategic partnership with Opta, the world leader in sports data, to integrate detailed football data into its platform. The agreement, announced on September 1, 2025, by Grzegorz Kempiński, will allow Altenar to model and manage advanced bets on player performance, known as player props, using Opta’s reliable information.
Opta’s coverage includes more than 11,000 football matches per year, ensuring consistent and accurate statistics for both pre-match and live markets. Thanks to this integration, bettors will be able to access new ways to follow player performance, including metrics such as goals, assists, pass accuracy, and defensive actions.
This expansion of player props strengthens the variety of football markets available and helps operators meet the growing demand for data-driven betting. Altenar expects that integrating Opta’s data will provide sportsbooks with greater flexibility to create attractive offers, as well as encourage higher user engagement by turning real-time data into instant betting opportunities.
As part of this collaboration, Altenar has also implemented Opta’s Content Player Pro, a live tracker that displays official statistics during matches. This tool enhances the live betting experience by visually and interactively presenting player actions and match flow. Operators benefit from greater stability in market availability and faster, more accurate bet settlement.
The Content Player Pro also facilitates increased availability of cashout options, a key feature for today’s sportsbook users. By combining official data with interactive visualizations, Altenar aims to strengthen the connection between live sports and betting markets, moving toward a more complete and engaging football betting experience.
Tags: Altenar, OPTA, sports betting, Content Player Pro, football betting