An Altenar report reveals how betting took place at the World Cup
Altenar focused on the real behavior of bettors during the World Cup and published a sector report that goes beyond which matches attracted the most wagers. The document, which analyzes the activity of the 104 matches of the tournament, concentrates on what users were betting on, how that behavior changed as the competition progressed, and where the greatest commercial opportunities for operators emerged.
The most compelling data point is the rise of Bet Builders, which are bets that combine several markets from the same match. During the World Cup, they accounted for 39.6 percent of all single bets, almost double the 20.28 percent they had in Euro 2024, a sign of the growing role of multi-selection wagers in football. The report also found that the average bet amount increased in the decisive stages: it went from about 3 to 5 euros in the group stage to around 10 to 13 euros in the quarter-finals, semi-finals, and final.
The influence of star players was another key aspect. In player markets, major stars concentrated interest, and the special player bets segment moved close to 400 percent of the level recorded in Euro 2024. The study also delves into ticket behavior, Bet Builder adoption, the relationship between single and accumulator bets, market preferences, the volume and number of bets per match, winner markets, top scorer bets, and the link between bettors' attitudes and tournament results. Altenar's Account Management Director, Thanos Ntakis, summarized that the data clearly shows how behavior evolved throughout the competition, from the popularity of accumulators to the surge in betting on key matches, and highlighted that this is where the platform's flexibility allows partners to capitalize on these opportunities.
Altenar is a sports betting technology provider that offers operators its sportsbook platform and management tools, and often accompanies its launches with market behavior reports. This analysis adds to the insights provided by the World Cup regarding betting activity, a tournament that served as a strong demand driver in several markets in the region.
Tags: Altenar, World Cup betting report, Bet Builders, Multi-selection bets, Sports, Sportsbook