BETBY adds ePadel Tennis and eSumo to its esports portfolio
BETBY, a B2B solutions provider for sportsbooks, added two titles to its proprietary esports feed, Betby Games, with the launch of ePadel Tennis and eSumo. The company presents these two formats as industry firsts. Both combine rapid event cycles, clear betting mechanics, and instant settlement, with the intention of offering operators original and always-available content in two underexplored verticals: one based on a growing racket sport and the other on a traditional Japanese sport.
ePadel Tennis is presented as the first online gaming product built specifically around padel, a sport expanding in various markets. The title launches with a tournament and a single-set format, featuring over 2,000 monthly events, very fast matches, more than 15 betting markets, zero-second bet acceptance, and instant settlement, in a proposal that seeks to capture the growing global padel audience. For its part, eSumo is inspired by traditional sumo wrestling, with ten-round, fast-paced bouts and nearly 18,000 monthly events, where users can bet on both the overall winner of the bout and the outcome of each individual round.
Together, the two launches reinforce the company's focus on developing original content around underserved sports and formats, with a feed that now comprises over 40 titles aimed at increasing event volume. Kirill Nekrasov, BETBY's Head of Innovation and Research & Development, stated that the creation of original content has always been central to the vision behind Betby Games, and he noted that padel offers operators dedicated, high-frequency content, while eSumo brings a distinct dynamic by transforming one of Japan's most iconic sports into a fast and clear betting experience.
The provider also highlighted sustained growth in the first half of 2026, with a 42.7 percent increase in gross gaming revenue from the sports betting section compared to the same period in 2025 and a 47 percent increase in the number of active players, while Betby Games recorded a 28 percent growth in that indicator. In addition to ePadel Tennis and eSumo, the company introduced BETBY Predictions, which it describes as the industry's first fixed-odds prediction market feed, and Stories, an interactive feature available on the platform.
Tags: BETBY, Betby Games, ePadel Tennis, eSumo, Betby, Gaming, eSports