Emarsys, provider of CDP, CRM, Email, Push and SMS

Emarsys, provider of CDP, CRM, Email, Push and SMS
Omnichannel engagement platform powered by SAP using predictive algorithms to automate large-scale personalization.
Emarsys, based in Vienna, Austria, operates in the marketing technology sector, specializing in customer engagement platforms. Established in 2000, the company focuses on providing solutions that integrate email, push notifications, and SMS campaigns. Its core offering is an omnichannel customer engagement platform designed to automate personalization at scale, particularly leveraging predictive AI for marketing applications. This approach aims to streamline the process of retaining customers through targeted and automated communications. The platform's capabilities include predictive AI for marketing and retention automation, distinguishing it from generic marketing automation tools by its emphasis on data-driven personalization. This allows operators to tailor interactions with individual users across various touchpoints. The company holds significant certifications and authorizations, including ISO 27001, SOC 2 Type II, and GDPR compliance, underscoring its commitment to data security and regulatory adherence. Further, its status as an SAP Strategic Partner Authorization indicates a particular integration and alignment with enterprise-level technology ecosystems. With a global market reach, Emarsys serves clients across Europe and the United States. Its client base extends to Tier 1 operators within various industries, multinational retail enterprises, and fashion brands. The company employs a workforce of 500-1000 individuals, supporting its operations and product development. Its focus on omnichannel engagement and AI-driven personalization addresses the challenge of maintaining user relevance and enhancing retention strategies for businesses operating in highly competitive digital environments, including the iGaming sector.
Emarsys - Technical Sheet
Founded2000
HQViena, Austria
CountryAustria
LicensesISO 27001, GDPR, SOC 2 Tipo II
ProductsOmnichannel Customer Engagement, Predictive marketing AI, Retention automation
Webhttps://www.emarsys.com

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