Klaviyo — Email & Push & Sms

Data-driven marketing platform integrating transactional history with delivery channels to maximize customer value.

Klaviyo, headquartered in Boston, Massachusetts, operates as a data-driven marketing platform. Founded in 2012, the company provides solutions specifically designed to integrate transactional histories with communication channels like email, push notifications, and SMS. This approach aims to enhance customer value for its client base. The company's global reach extends across the US, Europe, and APAC regions, supported by an employee count between 1,000 and 5,000. It holds a Data Marketing Platform Authorization and various certifications, including ISO 27001, SOC 2 Type II, and GDPR compliance, underscoring its commitment to data security and regulatory adherence. The platform's core offerings include a Customer Data Platform (CDP), email and SMS automation, and attribution reporting. These tools are tailored for specific segments within the broader marketing landscape. For e-commerce direct-to-consumer brands, Klaviyo facilitates personalized communication strategies based on purchase history and user behavior. This allows for targeted messaging that moves beyond generic campaigns. Similarly, for affiliation operators, the platform provides capabilities to manage and optimize communication flows, ensuring that promotional content reaches relevant audiences effectively. In the technology sector, Klaviyo's data integration capabilities are utilized to streamline customer engagement. By consolidating customer data, tech companies can automate personalized marketing communications, improving user retention and fostering deeper relationships. The platform's emphasis on transactional history as a core input for its algorithms differentiates its approach from broader, less specialized marketing automation tools. This focus enables a more granular understanding of customer preferences and behaviors, which in turn informs more effective communication strategies across its supported channels. Klaviyo's operational framework is built around maximizing the lifetime value of customers through data-informed interactions. Its reporting features allow clients to track the effectiveness of their campaigns, providing insights into customer attribution and overall marketing ROI. This data-centric methodology helps businesses refine their communication strategies over time, ensuring that marketing efforts are not only personalized but also demonstrably impactful. The company’s commitment to data privacy and security, evidenced by its certifications, provides a foundation of trust for its clients in handling sensitive customer information.

Klaviyo - Technical Sheet
Founded	2012
HQ	Boston, Massachusetts, Estados Unidos
Country	Estados Unidos
City	Boston
Employees	1000-5000
Licenses	Data Marketing Platform Authorization
Certifications	ISO 27001, SOC 2 Type II, GDPR Compliant
Products	Customer Data Platform (CDP), Email & SMS Automation, Attribution Reporting
Email	info@klaviyo.com
Phone	+1 800 000 0000
Web	https://www.klaviyo.com