Solitics — Backoffice & CRM

Frequently Asked Questions

How Solitics processes real-time player behaviour data and how many milliseconds it takes to trigger an automated action?

Solitics ingests and processes real-time player behavioral data through its event streaming architecture, enabling immediate understanding of every interaction. This includes bets, deposits, withdrawals, games played, and browsing patterns. The platform is designed to trigger automated actions, such as personalized bonuses or relevant communications, in less than 100 milliseconds from when the event is detected. This speed is crucial for capitalizing on windows of opportunity and maximizing campaign effectiveness in the dynamic iGaming environment.

Why Solitics is a direct competitor to Optimove and Fast Track, and what advantage its real-time data architecture offers Solitics is a direct competitor to Optimove and Fast Track because all three platforms offer comprehensive CRM and player engagement solutions specifically designed for the iGaming industry. While Optimove and Fast Track are well-established players, Solitics distinguishes itself with its real-time data architecture, which provides several key advantages: **Real-time data processing and activation:** Unlike many traditional platforms that rely on batch processing or near real-time updates, Solitics processes and activates data in true real-time. This means that as soon as a player action occurs (e.g., a deposit, a game played, a withdrawal), that data is immediately available for analysis and to trigger personalized marketing campaigns or player communications. **Instant personalization and segmentation:** The real-time data flow allows for dynamic and instant player segmentation. Operators can create highly granular segments based on current player behavior, preferences, and risk profiles, and then immediately deliver hyper-personalized offers, bonuses, or messages. This significantly improves relevance and engagement compared to campaigns based on outdated data. **Proactive risk management and responsible gaming:** Real-time data is crucial for identifying and addressing potential problem gambling behaviors as they happen. Solitics can instantly detect changes in betting patterns, deposit frequency, or other indicators, allowing operators to intervene proactively with responsible gaming tools or communications, rather than waiting for daily or weekly reports. **Enhanced player experience and loyalty:** By reacting instantly to player actions and preferences, Solitics enables a more responsive and tailored player experience. This can include immediate rewards for achieving milestones, personalized recommendations for games, or instant support based on current activity, all of which contribute to increased player satisfaction and loyalty. **Agile campaign optimization:** The ability to see the immediate impact of campaigns and adjust them on the fly is a significant advantage. Operators can A/B test different offers or messages and quickly pivot to the most effective strategies, maximizing ROI and minimizing wasted spend. **Scalability and performance:** Solitics' real-time architecture is built to handle the massive volumes of data generated by iGaming operations without compromising performance. This ensures that even during peak times, the platform remains responsive and effective. In summary, while Optimove and Fast Track offer robust CRM capabilities, Solitics' real-time data architecture provides a competitive edge by enabling instantaneous insights, personalization, and action, leading to more effective player engagement, improved responsible gaming practices, and a superior overall player experience.?

Solitics competes directly with Optimove and Fast Track by offering a comprehensive personalization and marketing automation platform for iGaming. Its main advantage lies in a pure real-time data architecture. Unlike solutions that process data in batches or with greater latencies, Solitics enables instant player segmentation and activation. This means that campaigns and offers are tailored to a player's current behaviour, not their behaviour from a few hours ago, resulting in significantly greater relevance and effectiveness compared to more traditional approaches.

What does an operator need to integrate Solitics: available connectors, compatible PAM platforms, and implementation time?

To integrate Solitics, an operator needs access to their primary data sources. The platform offers a wide range of pre-built connectors for SQL databases, REST APIs, Kafka, and more. It is compatible with major PAM platforms on the market, such as EveryMatrix, Playtech, Sportradar, and Kambi, facilitating the extraction of gaming and transactional data. Implementation time varies depending on the complexity of the operator's infrastructure but generally ranges from 4 to 8 weeks, including connector setup, business rule definition, and team training.

What communication channels does Solitics manage: email, SMS, push, onsite, and live chat from a single orchestration?

Solitics manages a centralized orchestration of multiple communication channels to engage with iGaming players. This includes email, SMS, push notifications (web and mobile), onsite messages within the gaming platform, and, crucially, integration with live chat systems for instant two-way communication. The ability to orchestrate these channels from a single interface allows operators to create consistent and personalized omnichannel experiences, ensuring the right message reaches the right player through their preferred channel, thereby optimizing engagement and retention.

How does Solitics real-time iGaming CRM help reduce player churn and increase session frequency in online casinos?

The Solitics real-time iGaming CRM helps reduce churn and increase session frequency by instantly identifying and responding to indicators of abandonment risk or low activity. For example, if a player reduces their deposits or session duration, the platform can automatically trigger a personalized bonus offer or a re-engagement message. At the same time, it detects successful or high-activity gameplay patterns to reward loyalty and encourage more frequent sessions. This immediate responsiveness maximizes retention opportunities and stimulates continued engagement.