Sportradar: New milestone in Latin America player retention with AI
The main challenge for Apostemos was the same faced by many operators: detecting players at risk of abandonment and finding a way to retain them effectively. The integration of VAIX CRM and Retention Marketing services provided the answer. With advanced AI models, the platform managed to accurately anticipate user behavior and launch personalized, automated retention campaigns on a large scale.
Key Results
- Growth of the VIP segment: the proportion of active VIP players rose from 25% to 52%, while sales within this group tripled.
- Greater engagement of regular players: 85% of target players responded positively after the second email campaign and a follow-up call, generating an almost fourfold increase in sales in this segment.
- Churn prevention: VAIX technology enables precise identification of users most likely to abandon and activates preventive measures, such as loyalty calls and bonus offers.
A Breakthrough for the Industry
The experience of Apostemos reflects the value of VAIX technology from Sportradar as a key tool to optimize retention strategies, improve user interaction, and generate a direct impact on the revenues of operators competing in the demanding Latin American market.
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