Blue Global: eSports to Generate $1.34B in Mexico This Year
The firm Blue Global Gaming has published a prospective study on the eSports market in Mexico for 2025, estimating its value at USD 1.34 billion, as one of the pillars of growth within the gaming and digital entertainment industry.
The analysis states that both electronic sports and online casinos not only withstood the post-pandemic era but are advancing at an accelerated pace thanks to their younger, digital, and social audience.
It is worth highlighting that eSports were officially recognized as a sport in Mexico since February 2019, which has contributed to their rise. The study refers to previous figures indicating that around 11 million Mexicans reported having watched professional video game tournaments and 8.4 million would have participated as active competitors.
In 2025, the estimated value of the Mexican video game market is over 30 billion pesos, while the audience for electronic sports exceeds 12 million people — combining viewers and players —.
On the continent, eSports revenues are expected to grow from approximately USD 988 million to USD 1.34 billion this year. In parallel, the global audience is divided into two segments: enthusiasts — those who watch eSports more than once a month — currently estimated at 261 million and projected to reach 318 million by the end of 2025; and occasional viewers — less than once a month — who were at 271 million and are expected to grow to 332.7 million during the same period.
For betting operators, eSports offer strategic advantages: new types of markets (for example, by kills, maps, victory time), high frequency of events, and an audience that demands integration with reward systems (NFTs, tokens, skins).
In Mexico, the market is still considered emerging, which represents a competitive advantage for those operators who “enter the market earlier and develop localized content, their own tournaments, or alliances with gamer influencers.”
The study mentions, for example, the arrival in the country of the Kings League in 2024, a semi-professional 7-a-side football league founded in Spain that stands out for its innovative format. It also points out that Mexico already has a federation to regulate eSports, the Mexican Federation of eSports (FEMES).
In summary, the Blue Global report indicates that the moment is ideal for operators to position themselves in Mexico by betting on localized strategies, sponsorships of teams or national personalities, and products adapted to the country’s gamer audience.
Tags: Mexico, eSports, Kings League, FEMES, eSports Mexico 2025