Altenar — Gamificacion & Loyalty

Altenar — Gamificacion & Loyalty logo

Altenar: Personalisation as the Driving Force Behind Sportsbook Loyalty

Founded in 2011, Altenar has established itself in the Gamification and Loyalty vertical by understanding that retention in sports betting depends not only on odds but also on content relevance. Their 2026 proposal focuses on a "Mobile-First" and "Data-Led" approach, where the user interface (UI) dynamically adapts according to each player's behaviour and preferences. For an iGaming operator, Altenar offers the ability to create a betting environment where the user feels recognised, increasing time spent on the platform and reducing customer acquisition costs through a highly seamless user experience.

Gamification Tools and the New Reward System

What gives Altenar a distinctive competitive edge is its suite of loyalty tools integrated directly into the core of the sportsbook. In 2026, its Reward System allows operators to set up milestone-based loyalty programs, where users earn rewards not only for betting but for interacting with the platform. Its flagship products include the advanced Bet Builder and Early Payout features, which act as psychological loyalty incentives by giving players control. Additionally, its Betting Tournaments system enables the creation of social competitions among users, fostering a competitive community where loyalty is rewarded with status within global and local rankings.

Data Intelligence and Flexibility for Regional Success

Altenar understands that loyalty is built differently in each market. Therefore, in 2026, they have enhanced their Bonus Management module to allow for complete granularity: from specific bonuses for local leagues to personalized missions for the 2026 World Cup. Their platform enables omnichannel integration, ensuring that a player's loyalty progression remains intact whether they bet on a physical terminal, a tablet, or their smartphone. With licenses in over 30 regulated markets, including the UK, Malta, and a large part of Latin America, Altenar positions itself as the ideal technology partner for operators seeking a sportsbook solution that places player retention at the core of their operational strategy.

Altenar - Technical Sheet
Founded2011
HQAtenas, Grecia
CountryGrecia
CitySliema
LicensesUKGC (Reino Unido), MGA (Malta), ONJN (Rumanía), Coljuegos (Colombia), GLI
Webhttps://www.altenar.com

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Frequently Asked Questions

What is Altenar and what kind of sportsbook does it offer operators in Europe and LATAM?
Altenar is a B2B sports betting technology provider that supplies sportsbook solutions to iGaming operators. Their sports betting platform is characterized as a complete and customizable solution, designed to meet the needs of both mature and emerging markets. They offer a high-quality sportsbook that adapts to the specific regulations of each jurisdiction, including European countries like Spain and the Latin American market, providing a robust user experience and extensive sports event coverage for players.
How Altenar integration works for operators: API, time to market, and included trading?
Altenar's integration for operators is primarily achieved through its powerful API, allowing for seamless adaptation to existing platforms. The time to market for a new sportsbook with Altenar is remarkably fast, optimized to enable operators to start offering bets as quickly as possible. Furthermore, Altenar's solution includes trading and risk management services, meaning operators benefit from an expert team that handles odds and risk management, freeing them from the need to hire and train specialized personnel in these areas.
Which sports markets does Altenar cover: football, tennis, basketball, esports, and virtual sports?
Altenar offers comprehensive coverage of sports markets, encompassing the most popular global and regional disciplines. Among traditional sports, football, tennis, and basketball stand out, with a great depth of leagues and events. In addition, their offering includes a robust esports section, featuring the most relevant video games, and a growing variety of virtual sports, providing operators with a diversified portfolio to attract different segments of bettors in Spain and other international markets.
What certifications and licenses does Altenar hold, and in which European countries do their clients operate?
Altenar holds various certifications and licenses that attest to the quality and compliance of its software with the most stringent international regulatory standards. This includes ISO certifications and licenses from gaming regulatory bodies. Thanks to these accreditations, Altenar's clients operate in multiple regulated European online gaming markets. Examples of these markets include Spain, the UK, Malta, Sweden, and Italy, ensuring a safe and legal environment for its partners' operations.
How do esports bets work within the Altenar sportsbook, and which video games are available for betting?
Esports betting within the Altenar sportsbook is fully integrated, offering players a complete experience with pre-match and live markets. The platform provides an intuitive interface for following events and placing bets on major esports tournaments and leagues. Operators powered by Altenar allow betting on a wide range of popular titles such as League of Legends (LoL), Counter-Strike 2 (CS2), Dota 2, Valorant, and Call of Duty, covering the most relevant events in the competitive gaming scene.

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